You are Invoice Simple’s new Marketing Manager. Congratulations! Your first job is to significantly increase organic traffic to our invoice-making site Free Invoice Maker.
After hours of strategic planning and keyword/competitor research you decide to focus on these keywords:
• Invoice
• Invoice Template
• Invoice Generator
You realize that competition will be fierce and the going tough, but you have faith in your own abilities!
For this task, we’d like to know what you would do to improve Free Invoice Maker's search engine ranking for the aforementioned keywords. Ultimately we want to rank in the top three.
• Please detail specific tactical activities for creating/getting backlinks, to achieve this goal.
We receive many submissions daily, yours needs to stand out as an effective strategy.
As such you can forgo the generic 'SEO activities' that would only yield a '5%~10%' improvement. Instead only focus on one or two strategies you believe will create a '100%~200%' improvement (over 6 to 9 months). For context, free invoice maker currently has about 20K unique monthly visitors.
Out of respect for your time, we ask that you spend no more than 1 hour on this task. Once complete, please send your plan to careers@invoicesimple.com in any format of your choosing.
Free Invoice Maker is Invoice Simple’s user acquisition channel on the web. Users can make three invoices for free before it becomes a paid subscription service, so bear this in mind when considering your organic growth strategy and tactics.
It doesn’t need to factor into your plan for the purposes of this task. Stay focused on Free Invoice Maker as a standalone site/service.
Any format is fine, as long as we can follow it. You can even send a couple of documents or screencast video if that’s the clearest way to present your thinking.